Minecraft Marketing Shut Down and What It Means

Minecraft Marketing Shut Down and What It Means

One of the biggest games in the world and possibly one of the more unorthodox marketing tools that has come through in recent years was Minecraft. This is a solution that was introduced to roaring success, and it continues to be one of the biggest games in the world. In the past, companies could use the interior of the game as well as other elements to market their companies, products, services, and more with a “subtle” approach. That has changed, however. Microsoft has introduced an all out ban on companies using this as a marketing tool, leaving many people wondering what they can do to get back into the mix of this giant platform.


What Exactly Changed

The big change came through the developer, Mojang. They claimed that they were going to ensure that corporations weren’t going to be using the game to try and market their own elements within the game, or without the express consent of the producers. That doesn’t mean that you can’t make money with marketing the game, and making money with it. It just means that companies aren’t allowed to use it as a marketing tool within the confines of the game. It’s a tricky situation, but one that you don’t have to panic about if you’re making money or trying to make money with it in another manner.

How To Make Money With Minecraft

The way that a great majority of people making money with Minecraft are doing it is through YouTube and other social video channels. This is a site that lets players upload videos of their games, commentary, and more. When a player uploads their video, they can place advertisements within the content and that brings about revenue. That’s a big deal, and some players were worried about the changes. If you are going to make money with this game, your best bet is to use video and advertising to get through the changeover.

How Can You Legally Use Minecraft Marketing

Here’s the thing, you can pay for advertising within Minecraft videos, and use that to make money. You can also use servers, and content that will host the game to make money. The next thing that you can do is make maps, environments, and much more, assuming that you’re not hired to make these outright as a business model.

This can all seem confusing, but it’s something that many gamers are learning about on a regular basis. If your goal is to make money with this game, you can do so, it is just going to take a little extra work now that other means have been shut down.